Hotel websites not only differ in terms of functionality and design but also because of the purpose they serve. Some with great graphics help to attract attention, while others are designed to sell or provide information. Below are some purposes a hotel website serves.
Guests will always look up information about a hotel from the website. The information should be presented in a way that users can get the details they want quickly. Page navigation should also be transparent and straightforward on both mobile and desktop versions of the website. Contact information such as email address, live chat and telephone numbers should be provided so that it can be easy for guests to make bookings or clarify issues.
Build Brand Image
A website helps to build the image of the hotel, especially with the level of competition in the hospitality industry. A well designed and functional website shows that there is some level of organisation which may be a sign of excellent service. Remember to include a logo on the website to help users identify with the brand, which may lead to repeat guests.